Discover the steps needed to create and grow a successful business. Learn key strategies in finance, marketing, leadership and operations to drive profitability and achieve lasting success. Perfect for entrepreneurs and business professionals.

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Table of Contents

Fundamental Business Course

A basic business course provides a broad introduction to the core concepts of business. It is designed to give students a foundational understanding of how businesses operate across various functions such as finance, marketing, management and economics.

Business introduction

Overview of business structures (eg, corporations, partnerships)
Understanding the business environment and industry

Accounting and Finance

Introduction to Financial Statements (Balance Sheet, Income Statement)
Fundamentals of Financial Management and Budgeting

Principles of Management

Fundamentals of Leadership and Decision Making
Organizational behavior and management teams

Business communication

Effective communication in business settings
Writing reports, emails, and conducting presentations

Marketing fundamentals

Market research, branding, and consumer behavior
Product development and promotion strategy

Business Law and Ethics

Understanding the legal framework and compliance
Fundamentals of Business Ethics and Corporate Social Responsibility (CSR)

Economy

Microeconomics: Supply and Demand, Market Prices
Macroeconomics: National Economy, Inflation and Trade

Finance and Accounting Courses

Finance and accounting courses focus on the financial management and reporting aspects of business. These courses help students understand how to manage resources, analyze financial data, and inform business decisions.

Financial Accounting

Introduction to Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
Recording transactions, understanding debits and credits
Generally Accepted Accounting Principles

Accounting for Managers

Budgeting, performance evaluation, and internal cost control
Managerial decision-making grounded in financial information
Analysis of cost, volume, profit, and break-even point

Business Finance

Project appraisal, investment analysis, and capital budgeting
Understanding debt versus equity finance and the capital markets
Financial strategy, risk management, and company valuation

Portfolio and Investment Management

The fundamentals of buying stocks, bonds, and other securities
Analysis of risk and return and portfolio diversification
Investment strategy and asset allocation

Analysis of Financial Statements

Methods for using ratio analysis to assess financial health
Knowing a company’s profitability, liquidity, and solvency

Marketing and Sales Courses

Marketing and sales courses focus on strategies for business growth through product and service promotion, understanding consumer behavior and effective sales strategies.

Marketing Fundamentals

Recognising target markets, segmentation, and market research
Strategies for pricing, product creation, and branding
The marketing mix (product, price, site, and promotion) and consumer behaviour

Online Advertising

Email campaigns, social media marketing, and SEO are examples of online marketing techniques
Analytics, pay-per-click (PPC) advertising, and content marketing
Strategies for e-commerce and digital branding

Marketing Plan and Administration

Negotiation strategies, sales tactics, and deal closure
Generating leads and managing customer relationships (CRM)
Team management, performance assessment, and sales forecasting

Marketing and Promotion

Creating and overseeing marketing initiatives
Influencer marketing, public relations, and media planning
Assessing the ROI (return on investment) and efficacy of campaigns

Buyer behavior

Recognizing psychological and social influences on purchase decisions
Examining clients’ needs, trends and decision-making processes

Operations and Supply Chain Management

The management of the flow of goods from suppliers to customers as well as the effective production of goods and services are the main topics of operations and supply chain management courses. Completing these courses is crucial if you want to know how to streamline operations, cut expenses, and raise standards.

Management of Operations

Logistics, inventory control, and production planning
Process improvement, Six Sigma, and lean operations

Management of the Supply Chain

Overseeing the distribution, purchase, and exchange of products and services
International supply networks and environmental sustainability

Management of Projects

Effective project management, execution, and planning
Gantt charts, risk assessment, and quality control tools, among others

Human Resources (HR) and Leadership

Leadership and Human Resources (HR) courses focus on managing people, building cohesive teams, and honing the leadership skills necessary for an organization to succeed. These courses focus on strategic leadership, employee development, and recruitment.

Management of Human Resources

hiring, developing, and preparing personnel
Benefits, pay, and employee relations

Behaviour in Organisations and Leadership

Culture within the organisation and leadership styles
Inspiration, collaboration, and resolving disputes

Entrepreneurship and innovation

Entrepreneurship and innovation courses focus on the skills needed to start, grow and manage new business ventures. They emphasize creativity, problem solving and developing innovative solutions to market needs.

Business Ownership

locating potential clients and creating bids for them
funding start-ups and expanding companies

Creativity and Innovation

promoting creativity in companies
Thinking creatively and using design to solve problems

Strategic Management and Business Policy

Long-term planning, decision-making, and strategy creation are the main topics of study in strategic management and corporate policy courses. The development of corporate strategies, competitive analysis, and policy compliance are the main focus of these courses.

The Art of Strategic Management

creating and carrying out long-term business plans
Business models, SWOT analysis, and competitive analysis

Business Ethics and Governance

Corporate social responsibility (CSR), ethics in business, governance structures, and legal compliance

Global Business and International Trade

The difficulties and opportunities of doing business in international marketplaces are the main topics of study in courses on international trade and business. Global company management techniques, cross-border activities, and international trade practices are all covered in this course.

International Business

Cultural factors, international marketing, and global trade
International operations, foreign exchange, and global finance

International Economics

International markets, global trade regulations, and economic development
The effects of globalisation on commerce

Specialized business area

Professionals can succeed in niche markets by focussing on industry-specific knowledge and abilities in specialised business areas. These courses provide focused expertise by delving deeply into specific business functions or industries.

Management of Real Estate

Property management, finance, and investment in real estate

Management of Healthcare

overseeing healthcare institutions, healthcare legislation, and healthcare funding

Company Information

Business decision-making through data analysis
Business intelligence tools include Excel, Tableau, and Python.

**A combination of good financial management, competent leadership, and strategic planning is needed to achieve business success. Businesses may adjust to shifting market conditions, maximise performance, and promote sustainable growth by becoming experts in key domains including marketing, operations, and innovation. In any industry, maintaining competitiveness and success requires constant learning, innovation, and a customer-focused mindset.